Although Cadillac has yet to release pricing information for its new flagship sedan, the company has said that it will start “north of $300,000.” Customization choices will no doubt push prices even higher. Cadillac says there’s essentially no limit to customization opportunities, so we expect some buyers to create Celestiqs that turn heads today and and years from now when the cars turn up at future Pebble Beach Concours d’Elegance. Celestiq (pronounced “cell-es-teek”) production will necessarily be limited as a result. The Celestiq will be a unique model in the Cadillac lineup for several reasons, not least of which is the fact that each one will be built to order. Will that be enough to launch Cadillac out of the shadows? We’ll see once we get to drive one. Customers will design their own Celestiq when they order, similar to the Rolls-Royce method of bespoke production. The Celestiq’s assembly line will be manned by a small team of craftspeople who will hand-build each one. The cabin is just as dramatic as the exterior styling, and it dazzles with brightly colored leather, a 55-inch digital dashboard, and Eames-inspired bucket seats. Cadillac’s designers say that they have incorporated design elements from the past alongside high-tech systems that predict the future direction of the American luxury brand. This stunner shares a family resemblance to the new Lyriq EV SUV, but its sleek lines, sweeping roof, and bustle rear end give it dynamic proportions and jaw-dropping presence. Cadillac has been laboring in the shadow of European luxury brands for several decades, but it hasn’t given up: witness the company’s new electric flagship, the Celestiq sedan.
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